Arctic Monkeys: I Bet You Look Good On The Dance Floor

 Arctic Monkeys: Audience

1) What is the main Arctic Monkeys audience - demographics and psychographics?

2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?


3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?


4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?


5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?


Arctic Monkeys: Industry

1) How did the Arctic Monkeys first achieve success and build up their fanbase?


2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success?

3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?

4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?

5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why?


Grade 8/9 extension tasks

Read this excellent Guardian feature on the Arctic Monkeys on the 10th anniversary of I Bet You Look Good on the Dancefloor. What key statistics can you take from the article concerning developments in the industry and the Arctic Monkeys' role in these changes?


Read this BBC News report from the time - documenting the records Arctic Monkeys broke.

Read this short blog on how the social media website Myspace helped the Arctic Monkeys make it big. What did the website allow the band to do?


Finally, read this short Guardian feature asking if Arctic Monkeys changed the music industry. What does the article suggest?

Comments

Popular Posts