Year 11 Paper 1 assessment: Learner response

1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to).

 WWW - Wow! This is superb and you didn't get any notice of the assessment either. You've engaged with the questions and often made impressive, sophisticated points. Keep up the good work!

EBI - You need to make slightly more detailed and specific reference to the CSPs for the top level / top marks in a couple of the questions. Examples here would be Tatler (e.g. mention specific cover lines or an analysis of the cover image) and Black Widow ( mention stars, show they approved on etc)

2) Look at the mark scheme for this assessment. For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify three points that you could have referred to in your answer.

-The use of the spotlight (through the flood lit logos) links to sports matches and connotes drama / excitement but also shines on the main image connoting his power.

- The brand name ‘Under armour’ has connotations of battle and war being connected

to sport.

- Athletic body connotes that the subject is in condition and well prepared for the

‘battle’.

3) For Question 3 (Galaxy - narrative features) use the mark scheme to write down the main narrative theories and how we can link them to the Galaxy advert CSP. 

- Message of the narrative: Galaxy is a more sophisticated, classier product than other chocolate bars and, as such, needs time and relaxation for it to be enjoyed properly. The audience can also experience this luxury and a happier time(nostalgia) if they buy the product.

-The structure of the narrative: it follows a linear structure and features versions of iconic actors from the glamorous era of Hollywood (a CGI Audrey Hepburn and a lookalike for Gregory Peck) associated with sophistication and desirability.

- The use of locations in the narrative suggests a version of reality for the audience: Italian Riviera has connotations of romance, upper class and the old Hollywood era is evoked, suggesting the luxurious nature of the chocolate and reinforcing the ‘silk, not cotton’ message.

4) Now look at Question 4 - Tatler and social/cultural contexts. Use the mark scheme to identify three points you could have made in your answer here.

- Serif font for title connotes formality, high class and how well established the magazine is (Britain’s oldest magazine).

- Emma Weymouth, Marchioness of Bath, cover star – reflects changing attitudes towards race and ethnicity in Britain and the influence of campaigns such as the Black Lives Matter movement.

- Cover image reflects British culture’s interest in stately homes and high society events with Weymouth dressed in a ballgown in the gardens of her Longleat house.

5) On Section B, focus on Question 7 - film industry and Black Widow. Use the mark scheme to identify three ways Black Widow was marketed to its audience.

- Section of the Marvel website with gallery, story synopsis, character posters and opportunities to buy or stream the movie.

- The use of traditional film marketing techniques: trailers, film posters, red-carpet premieres, interviews with stars and director etc

- Star Power: most big-budget mainstream films and blockbusters will use Star Power

to attract audiences to their film. The main star in Black Black Widow is Scarlett Johansson

who is very well known and has established fans.

6) Finally, write down three things you are going to work on before your next mock exam in December (e.g. time management; revising CSPs etc.)

- Developing my answers, making sure I've written everything I can

- Revising narrative features to ensure getting the top marks

- Revising connotations and how they communicate meaning