January assessment learner response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW - A really strong assessment showing excellent knowledge of the film CSPs. Well done!

EBI - Revise vertical integration + industry terminology

      - Q6 shows brilliant knowledge + revision but needs more focus on the debate in the question :         Hollywood v Independent Cinema. Is Ken Loach trying to compete with Marvel?

2) Read the mark scheme for this assessment carefully (you'll need your Greenford Google login to access this). Write down the mark you achieved for each question:

Q1: 1/1
Q2: 1/1
Q3: 6/8
Q4: 0/2
Q5: 2/2
Q6: 15/20

Total : 25/34  Grade: 6

3) Look specifically at question 3 - did you successfully write about both the preferred and oppositional readings? Did your answers match any in the mark scheme? Copy in one answer from the mark scheme that you could have used.

One answer i could've used was:

The rolling up of the sleeves has connotations of getting ‘stuck in’ and ready for hard work and action. Her tied back hair also connotes taking her job more seriously than her appearance.

4) Now look at question 4. Write a definition of vertical integration plus the benefits of it to revise this key industry terminology. You may find the blogpost on ownership and control helpful here.

Some of the benefits of vertical integration are more profit and creative control within that conglomerate.

5) Finally, look at your 20-mark essay - question 6. Read this exemplar answer to help give you an idea of what a top-level response looks like. Then, write a new essay plan for this question, using the suggested answers in the mark scheme and the exemplar to help you. Use a format like this:

Introduction - Opinion / answering the question

I, Daniel Blake: Film funding, Income, Marketing, Expenditure, Distribution 

Black Widow: Film funding, Income, Marketing, Expenditure, Distribution

Conclusion: Make a judgement and link back to the question to argue your point with reasons to compare both CSPs.

Extra information to add in paragraphs: Use media terminology and the influence of contexts.